Should My Aspiring Content Creator Pal Cease Using People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I prefer not to be involved. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a surprise: I might be no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that Marielle has supported me with my design career, but I resist our friendship to become merely a tally of favours. I don't believe she's insincere or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me smiling with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I love being with her, but I also desire to enjoy it without being filmed, altered, or posted for an audience. I’m not a accessory for her Instagram.

The Defence: The Content Creator's View

I want Beth to see that the content we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I look up to people on TikTok who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the details, posting them with an viewership that appreciates the craft behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my method of offering access, providing her a chance to witness exclusive moments that could benefit her professional path too. That’s not blackmail, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we create together can get us: an opening. I know not everyone enjoys being on camera, but often unplanned moments is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private filmmaker, but companions help each other in small ways. My assumption was recording a clip here or there would be fun for Beth. Innovation flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before filming, and avoiding angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is content. She must to respect Beth’s privacy.
Ankit, 26

Marielle might love producing videos and displaying her life online, but it’s not for everyone. It was kind she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your relationship. Create some authentic experiences, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she’s working. Each appears confused as to where the line is. The solution lies not in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Aaron Calderon
Aaron Calderon

A political analyst and journalist based in Amsterdam, specializing in Dutch governance and European affairs.

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